Why do people choose Goodweigh? What 1,010 customers say

Short answer: According to our customer satisfaction survey (n=1010), people choose Goodweigh primarily for its convenience (72 per cent), followed by recommendations from others (39 per cent) and medical guidance (39 per cent). Customers who deliberately chose reliability and guidance are found to be the most satisfied in retrospect.

When choosing a weight-loss programme online, people weigh up several factors against one another. From our customer satisfaction survey conducted in June 2026, we now know which factors are decisive, and which customers are, in hindsight, most satisfied with their choice of Goodweigh. The responses are strikingly clear-cut, and what follows is perhaps even more interesting than the initial choice itself.

The three main reasons for choosing Goodweigh

Convenience is the clear winner: 72 per cent of customers surveyed cite ‘online and easy to arrange’ as their reason for choosing Goodweigh. This is followed by two factors that are almost neck and neck: 39 per cent mention reviews and other people’s experiences, and 39 per cent mention medical guidance.

It makes sense that convenience comes top, but the pattern behind this tells us more. Customers are not just looking for a quick solution, but also for confirmation that a treatment works and the reassurance that it is carried out under safe guidance. This combination of convenience, social validation and medical rigour is precisely at the heart of how Goodweigh is structured.

Who are the most satisfied in retrospect?

Customers who chose Goodweigh in the first place because of its reliability and medical guidance turn out, in retrospect, to be relatively the most satisfied and the most likely to recommend Goodweigh. Customers who primarily chose Goodweigh because of the price are also generally satisfied, but slightly less enthusiastic than the first two groups.

This difference says a great deal about managing expectations. Those who consciously choose the medical aspect of a treatment know that results take time and support, and go into it with realistic expectations. These expectations are subsequently confirmed, which increases satisfaction and the willingness to recommend the service.

Clear communication about quality and support is therefore not only more honest, but also attracts the customers who, in retrospect, prove to be the most satisfied. Anyone hesitating between different options would therefore be wise to first familiarise themselves with how the intake process and support at Goodweigh work.

Convenience: what this means in practice

‘Online and simple’ sounds abstract, but the responses show exactly what customers mean by this. No referral from a GP is needed, no weeks-long wait for a face-to-face appointment, medicines are delivered to your home, and you can ask a healthcare professional questions at any time.

This low barrier to access fits into a broader shift within the Dutch and European healthcare systems. A study on reimbursement for digital healthcare in eight European countries shows that digital care pathways are increasingly becoming a fully-fledged alternative to traditional care, partly because they are more accessible and faster. Furthermore, studies on teleconsultations since the COVID-19 pandemic confirm that online care within general practice has increased structurally – not as a temporary stopgap but as an enduring part of how people seek care. At Goodweigh, this means a weight-loss programme that begins entirely online, with an initial consultation that fits into the client’s daily routine.

The role of reviews and testimonials

Almost four in ten customers (39 per cent) cite reviews or testimonials from others as a decisive factor in their choice. This is consistent with a well-known pattern in medical decision-making behaviour: people rely heavily on social validation, particularly when it comes to weight, where previous attempts have often failed and scepticism is understandable.

One customer put it aptly: “I’ve heard positive stories on Instagram; I’ve already tried so many things and this really is my last attempt – and it’s actually working. I’m so happy.” This experience is not unique. On Goodweigh’s reviews page, more customers share similar stories, and that sense of recognition provides just the final nudge.

Medical guidance as a competitive advantage

Medical guidance is cited by 39 per cent of customers as a reason for choosing Goodweigh, and this is a key difference compared with unregulated suppliers or buying medicines yourself without supervision. The guidance provided by Goodweigh consists of an initial medical consultation, ongoing follow-up and easy access to support should any questions or concerns arise.

This supervision is not only reassuring; it is also a safety measure. An expert consensus on supportive care for GLP-1-based treatments emphasises that guidance on diet and lifestyle contributes to a safer and more effective treatment process. Other studies on lifestyle support in the treatment of obesity suggest that regular follow-ups help to detect side effects in good time, rather than them remaining undetected or being misinterpreted.

According to Farmacotherapeutisch Kompas, this type of monitoring is particularly important with weight-loss medication, as dosage and efficacy vary from person to person. Goodweigh’s coaching for medical weight loss is designed precisely for this reason: not as an optional extra, but as the core of a responsible treatment process.

What makes Goodweigh the right choice?

This isn’t self-praise, but a summary of what customers themselves say: convenience, combined with genuine medical guidance and the reassurance of others’ experiences. The pattern in the data is clear: the most satisfied customers are those who made a conscious choice, asked questions and began their journey with realistic expectations.

Would you like to find out more about who Goodweigh is and how the programme is structured? Visit our About Us page or discover Goodweigh’s weight loss programme straight away. Would you like to know if Goodweigh is right for you? Start the intake process today and receive personalised advice within a few days.